In this iteration of the Marlborough Madness logo animation, I experimented with adding a looping effect, one that could be utilized in other mediums besides video without the entrance and exit of the forms. I applied a waving animation in after effects to the logo. Since the logo was meant to represent confetti, this allowed for a sort of paper feeling to the logo, and kept the concept of feeling kinetic.
I also reduced the amount of confetti that comes out on either side because it tended to block out the typography.
In this project, I continued to practice some after effects. We were tasked with the objective to animate our logos from the previous project. In order to achieve the animation for Marlborough Madness, I installed a plug in called Particular into After Effects, which allowed me to create a sort of confetti type look to my animation, referencing the source imagery for the original logo and reflecting the celebratory nature of Marlborough Madness.
The Vimeo link is below:
Looped GIF Version:
Below is my first after effects video. This was created by making several numbers in Photoshop and importing the different layers into after effects. I wanted to achieve an effect of build up and energy as the numbers start to pup up and count to 10.
The Carnival in Rio is a celebration of indulgence. Beginning as a Portuguese holiday, the Carnival or “Entrudo” represents the entry into the weeks of lent. Those who partake in lent practice restraint and frugality, and the Carnival is meant to act as a release before this long rest. The Carnival is about celebrating differences, and indulging in different cultures together as one.
This short video was meant to reference the spirit of Carnival, having the water represent human indulgence, filling up to the brim until it slowly peaks over the edge, entering Lent.
This 1 minute video project was to experiment with my ability to take a given concept of a video, and match it with a score. In this example, I chose to use the concept of texture, and match it with a score paced by the days of the week. In the piece linked below, I wanted to achieve rise and fall to the week, and as the week goes on the textures become more rough much like the feeling of the week.
I also wanted to end with the iphone-charging sound as the clip cuts to black in order to elude to the week’s energy coming to a close and hint at the beginning of a new week.
Below you’ll find my process for the creation of the Marlborough Madness Logo. It was an extensive project that required both practice in hand sketching skill as well as digital craftsmanship. This project really tested me in the realm of color theory; given that my design had used a double-complementary color palette. It also allowed me to explore a lot of typographical exercises that really broadened my understanding of a lot of Illustrators tools that I had not yet fully utilized.
The following are the first batch of digital iterations of the Marlborough Madness Festival logo.
Much of the previous sketch work has been referenced in previous posts, but there are some common themes among these logos that I feel are essential to talk about.
In iterations 1.1 and 1.2, the design was all about creating as abstract as a definition of madness and energy as I could. This festival is all about positive celebration of the local business and culture, and the focal point of this design was the motion created by these forms. The color scheme is tetradic and is able to also further communicate community more subliminally. 1.1 and 1.2 essentially have the same concept behind them, but each employ different digital techniques to create the forms the design was looking for.
Iteration 2 is a bit of a spin off of this idea, however with a more representation attitude with the addition of the county line of Marlborough. The concept behind this piece is that of togetherness, having forms display a sense of inter-weaving to create the bigger picture (the entire county). The motion displayed in the forms of the top right corner can be interpreted as either inward, or outward displaying energy in both directions.